Rod Humble, Promoted to Senior President

Earlier today EA sent out a press release naming Rod Humble as the New President of The Sims Label as part of EA, replacing Nancy Smith, who will go on to work at a more executive position of EA.

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: ERTS -
News) has promoted Rod Humble to Executive Vice President and Head of The Sims
Label of EA. In this role, Humble will be responsible for The Sims Label, which
develops and markets life-simulation games and online communities with an
emphasis on creativity, community and humor. The Sims™ is the best-selling PC
franchise of all time.Former The Sims leader Nancy Smith will manage special
projects for The Sims Label until she begins a new executive role at EA, to be
defined over the coming months.“Like Nancy Smith before him, Rod Humble has
demonstrated strong leadership in defining EA’s The Sims brand as a stand-alone
product label. Rod has great creative instincts, uncompromising quality
standards, a deep connection with the player community, and most of all, the
respect of the team he works with,” said John Riccitiello, CEO of Electronic
Arts.“The Sims Label creates original entertainment experiences which are unique
in the way they bring culture, interactivity and creativity together,” said Rod
Humble. “It is a privilege to lead The Sims Label team as we look forward to new
ways of surprising and delighting customers in this rapid growth time for
interactive entertainment of all kinds.”Humble has been with The Sims Label and
EA since 2004. An 18-year industry veteran, prior to joining EA, he was Vice
President of Product Development for Sony Online Entertainment where he headed
up the EverQuest studio.About Electronic ArtsElectronic Arts Inc. (EA),
headquartered in Redwood City, California, is the world's leading interactive
entertainment software company. Founded in 1982, the Company develops,
publishes, and distributes interactive software worldwide for video game
systems, personal computers, cellular handsets and the Internet. Electronic Arts
markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67
billion and had 27 titles that sold more than one million copies. EA's homepage
and online game site is http://www.ea.com./ More information about EA's products and
full text of press releases can be found on the Internet at http://info.ea.com./EA, EA SPORTS,
EA SPORTS Freestyle, POGO, and The Sims are trademarks or registered trademarks
of Electronic Arts Inc. in the you.S and/or other countries. All other
trademarks are the property of their respective owners.